Press Room – Media Policies
All Media inquiries should be made through the Public Relations Office at (804) 828-7035 or email@example.com. Our Public Relations staff can help with information about Children’s Hospital’s services, special events, patients and topics related to children’s health. For media inquiries outside of normal business hours or on weekends, please contact the hospital’s switchboard at (804) 321-7474 and they can get in touch with a representative from the Public Relations Office.
On Site Interviews
Members of the media are required to notify the Public Relations Department before coming to Children’s Hospital. All media requests for stories, photographs, patient information, interviews, statements, filming or videotaping, must be approved by the Public Relations Department in advance of the scheduled visit. While on hospital grounds, a representative from the Public Relations Department will escort media representatives at all times.
Please remember that Children’s Hospital is private property. For the protection of our patients and families, the Children’s Hospital Security Department strictly enforces the visitors’ policy and retains the right to determine admittance to the facility.
Parking is available onsite at Children’s Hospital’s main location on Brook Road and at our community based Therapy Centers.
We strive to protect the confidentiality of our patients while also maintaining the highest standards of communication with the media. The media is considered a valued partner, and every reasonable effort will be made to accommodate requests for information.
Due to federal HIPAA (Health Information Portability and Accountability Act) regulations, members of the media seeking patient information must have the first and last name of the patient they are inquiring about. Without this information, members of the Public Relations Department cannot release patient information or condition reports.
The Public Relations Department does, however, reserve the right to refuse interview or photography requests when a family requests privacy or if a patient’s confidentiality is being compromised.
No photographs of, or interviews with, patients can be made without the signed consent of a parent or legal guardian, which will be obtained by a Children’s Hospital Public Relations staff member only.